CONSISTENCY OF MESSAGE
How we keep our brand consistent?WHY USE A DESIGNER?
Our job as designers is to convey the message, emotion, and sensation of a person or business visually. Whilst creatively concentrating on these elements, we also have to ‘police’ the brand to ensure there is a ‘Consistency of Message’.WHAT’S THE POINT YOU MAY ASK?
TIME
EMOTION
ENERGY
MONEY
HOW WE DESIGN?
- Produce brief with the client
- Ask meaningful questions about the brand
- Provide the designer with a wealth of info
- Designer creates a memorable brand
THE MEANING OF COLOUR
How colour works with your brand to engage with your target audience.
Does your brand suit a Modern, Serif, Sans Serif, or Traditional font face? What does it say about your company?
ICONS & ILLUSTRATIONS
Icons & illustrations help your brand by adding interest and personalisation.PHOTOGRAPHY & IMAGES
Stock or Professionally taken? Adding accent colours to your images?K.I.S.S.
Keep it simple, stupid!KISS is an acronym for “Keep it simple, stupid” as a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design and unnecessary complexity should be avoided.
Quote from Wikipedia
CREATING A DISTINCTIVE IDENTITY
THREE BRAND EXAMPLES BY LWD
Premium Brand
(A Work In Progress)
(A Work In Progress)
A Sole Trader with a Vision
Part of a Group Brand
A WORKING EXAMPLE
Saint Pauls WorkroomsBUILDING THE BRAND
Produce brand guidelines to create set of rules which allow you to maintain a consistent visual appearance across all forms of communication.THEY SHOULD NOT RESTRICT CREATIVITY – ONLY ENHANCE THE BRAND IMPACT ENSURING MAXIMUM RECOGNITION WHEREVER YOUR BRAND IS DISPLAYED.
THIS WILL BE REPLACED WITH TABS
All thanks to the magic known as jQueryTHE BRANDING CHECKLIST
Expect your brand identity to include some or all of the following:- A distinctive logo that’s instantly recognisable.
- A colour palette that supports your brand values.
- A range of typefaces to add character.
- Illustrations perhaps to add interest and personality.
- Photography to add consistency and depth.
